The What and How Of Symmetry in Web Design?



Being creative in designing a website is good, however, it doesn’t mean you should over-board your website with too many elements. But, an unfortunate reality is that many novice designers in a bid to make their design visually alluring end up adding unnecessary elements to it. However, this results in making the website design messy and confusing to visitors.

In order to create a design that helps to enhance user experience, it not only needs to look appealing to the eye but should also be comprehensible to the user. This can be achieved by maintaining proper balance between your design elements. In fact, a balanced design helps to bring the focus of your site visitors to the most important website areas, you would like them to visit.

When it comes to making a design properly balanced, you need to use symmetry. This post will help you know about the ‘what’ and ‘how’ of symmetry in web design. We’ll discuss about what is symmetry and different types of symmetry.

Getting to Know About Symmetry in Web Design

Symmetry is a basic design principle that helps in creating a fine balance between the elements of a design. Symmetry, in essence, is the arrangement of elements in a design. In a web design, symmetry refers to creating a balance between two halves that are mirror image of each other. When symmetry is used in a web design, it creates a sense of consistency and stability.

Besides symmetrical designs, many designers also make use of asymmetrical designs. Just like symmetrical designs, the two halves in asymmetrical designs are also balanced, but they don’t mirror each other perfectly. In fact, the majority of the sites features an asymmetrical layout. Wondering, why you should then care about using symmetry in your designs? This is because, symmetrical designs are comforting to the viewer’s eye and are easy to understand. On the other hand, asymmetrical designs can tire the user’s eye – when viewing your website design. Use symmetry, when you want to convey a neatly organized message via your website.

But, there may be situations where you want to show the complex relationships between your design elements. In that case, using asymmetry in web designs proves a better choice than symmetry.

A Look At: Types of Symmetry and Their Use in Web Designs

In order to create symmetry in a web design, you’ll have to first learn about the different types of symmetry.

1. Reflection symmetry (or bilateral symmetry): The reflection symmetry, as the name implies, helps to create a reflection (or you can say mirror image) of an object around a central axis.

For example, In the website Adham Dannaway – two objects paired on opposing sides are mirror image of each other.


2. Rotational symmetry (or radial): Any web design (even a flat design) can look enticing to the viewer’s eye, simply by adding a certain movement to it. This is where rotational symmetry comes in handy. It makes the objects to rotate around one center, and display the progress of the task.

For example: The BITRIX24 website uses rotational symmetry to convey the constant movement of the image.


3. Translation symmetry (crystallographic symmetry): This symmetry is ideal to be used for websites having content blocks with repetitive elements. In simple words, use this symmetry when you want to create patterns, and more importantly, need to include repeating design elements.

For example: The Millionaire website use translational symmetry for defining content blocks (such as About, Services and others) with the same shape and size.


Let’s Wrap Up!

When creating a web design, you’ll have to pay attention to a lot of factors so that it helps to enhance your user experience. However, one of the most crucial factors that you need to pay heed to is maintaining proper balance and consistence between the elements of your design. This requires you to use symmetry in your design. Symmetry is a fundamental principle of a web design that helps to maintain harmony between the design elements.

What’s more? Adding symmetrical forms help to make your design pleasing to the visitor’s eye. Also, it helps your site visitors to search for anything in your site without much hassle, and thereby enhance user’ experience. But, if you need to add some excitement to your web designs, then you can even add some asymmetrical forms to your designs.

The What and How Of Symmetry in Web Design?
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Samuel is working as front-end developer for Designs2HTML Ltd. a leading PSD to HTML conversion company and he shares concrete information, latest trend on web development & design technologies.